Is everyone coachable?

This is a popular question from leaders when they are struggling to make a difference with one of their people.  In my coaching certification I did not like the answer.  They suggested that everyone is coachable - it's just that there are ineffective coaches.  Ouch!
So the first place you should look is to yourself.  What are you doing in your coaching that is effective?  And how can you be even more effective?
This brief article provides some great ways to get feedback about what's working in your coaching and what else your coachee would value.